Grassroots Connect CIC was created to strengthen the independent music community from the ground up.
Born out of the work Radio Wigwam has been doing since 2016 — championing under-the-radar artists and giving real airplay to independent music — Grassroots Connect takes that same spirit into the live world.
We believe grassroots music matters. It’s where careers begin because without grassroots music there will be no stars of tomorrow. It’s where scenes are built. It’s where creativity thrives without compromise.
As a Community Interest Company, we are not-for-profit and community-led. Everything we do — and any funds we generate — goes straight back into supporting artists, venues and the wider grassroots ecosystem.
Our purpose is simple: To help grassroots music thrive.
Get Involved
Radio Wigwam - A leader in championing grassroots music
What We Do
Turning connection into action
Live Events & Festival Stages
We curate and promote live shows, festival stages and special events that showcase independent talent in supportive, professional environments.
Networking & Community Events
We host gatherings that bring artists, venues, promoters and industry professionals together — creating space for real conversations and meaningful collaboration.
Development & Guidance
From panels and Q&As to workshops and showcases, we create opportunities for artists to learn directly from people working across the industry.
Artist & Venue Collaboration
We actively help match artists with venues and promoters, encouraging long-term relationships that benefit everyone involved.
Our Impact
Grassroots music isn't just about gigs, it’s about confidence, connection and sustainability.
Through our events and initiatives, we are:
• Creating performance opportunities
• Increasing visibility for independent artists
• Supporting grassroots venues
• Encouraging collaboration across the sector
• Strengthening the independent music network
As a CIC, all income is reinvested back into future events, opportunities and community support.
We’re proud of the difference we’re making — and we’re just getting started.
Get Involved
Grassroots Connect works because of the community around it.
Whether you’re an artist, a venue, a promoter, an industry professional or simply someone who believes in independent music — there’s a place for you here.
Artists
Apply to perform, attend development sessions, and connect with venues and industry professionals.
Venues
Partner with us to host showcases, discover new talent and strengthen your local scene.
Promoters & Industry
Collaborate on events, share expertise, and help build sustainable pathways for emerging and to discover new artists.
Supporters
Attend our events, spread the word and help us champion grassroots music. Together, we can build a stronger, more connected independent music community.